Order Management eCommerce
Simplified order organization so shipping labels could be purchased in seconds.
Impact
Reduced time spent by 30%
Average time order in "awaiting shipment" by ~80%
Role / Team
5 developers
1 designer
1 PM
Timeline
2 weeks of scheduling & visiting on-sites
2 weeks of iterations and design
Full case study available during portfolio presentation
Introduction
ShipStation enables eCommerce businesses, primarily SMBs, to manage orders, inventory, and shipping labels in one place.
Problems
Organizing 1000s of Orders - Customers have up to 1000s of orders that they need to ship. Organizing all this orders that makes sense for our users wasn't great.
Purchase labels one by one is time consuming - Users are purchasing labels one by one. Imagine trying to ship 1000s of orders in one day. This is a no-brainer.
Opportunities
User opportunities (Why do users care?)
Empower users to work faster and stay organized. Bulk label purchasing replaces the one-by-one approach, improving satisfaction and speed.
Business Opportunities (What's in it for Dozuki?)
Faster shipping is ShipStation's edge. We can’t increase order volume, but by shortening the time from label purchase to delivery will help ShipStation generate revenue sooner.
Label generated = revenue generated.
Designs
Group orders by similarity
Orders are grouped
Filter out orders by marketplace and selling channel
Combine N orders into "batches"
Process "batches" - Purchase N shipping labels at once
Completed purchase summary
Learnings & Results
Releasing the first version of bulk label purchasing revealed an important insight: customers preferred 500-label batches to match typical roll sizes of 500–1000.